About the Artist
Nagoya Rail Agency was active during the golden age of Japanese railway advertising, a period when train companies commissioned graphic designers to entice travelers with visions of regional beauty. In the early twentieth century, these agencies worked with artists and printers to create posters that promoted destinations and encouraged domestic tourism, blending modern design sensibilities with the allure of travel.
This tradition of railway poster art played a significant role in shaping the visual identity of Japanese travel culture. For more examples from this fascinating era, discover our curated selection of advertising posters and explore the artistry behind classic transport campaigns.
The Artwork
Created in 1930, Summer at Miho Peninsula was designed to inspire urban dwellers to visit the famed Miho no Matsubara coastline, celebrated for its scenic pine groves and iconic views of Mount Fuji. At a time when rail travel was transforming leisure habits, posters like this became powerful invitations to experience the rejuvenating spirit of Japan’s natural landscapes.
The artwork reflects a cultural moment when travel, nature, and modernity converged, turning the act of visiting the seaside into a cherished summer ritual. It stands as a testament to how visual art helped shape the aspirations and routines of everyday life in prewar Japan.
Style & Characteristics
This poster exemplifies Art Deco influences, featuring bold, simplified forms and crisp, clean lines. The foreground is anchored by a woman in a red swimsuit standing in the surf, while dynamic, curling blue and white waves guide the viewer’s gaze toward the distant, snow-capped Mount Fuji.
The palette is dominated by cool blues and whites, contrasted with touches of green in the land and warm orange-yellow highlights that evoke the summer sun. The composition conveys a sense of movement and optimism, making it a striking example of Japanese coastal poster art and a perfect complement to a sea and ocean themed interior.
In Interior Design
This vintage travel poster adds a refreshing sense of escape to living rooms, hallways, or creative workspaces, especially those with modern, mid-century, or Japandi aesthetics. Its graphic clarity and vibrant colors pair well with white walls, natural wood, or minimalist furnishings.
For a harmonious look, combine it with blue textiles or ceramics, or curate a gallery wall with other Japanese themed prints and landscape artworks to evoke a serene, coastal atmosphere in your space.
