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"Perfect to find gift. Price are very good. An they can frame and pack it on site"
About the Artist
Mary Le Bon is credited as the designer of this 1942 poster, created in the visual language of Second World War public information campaigns. Like many artists working for practical communication, she relied on clarity, warmth, and immediacy rather than painterly flourish.
Her approach reflects the era’s conviction that effective design could influence daily habits, from conserving resources to encouraging home gardening. As a vintage poster for the home front, Dig for Plenty demonstrates how illustration and typography could transform civic duty into an uplifting visual message.
The Artwork
Dig for Plenty was produced as part of Britain’s wartime initiative to promote homegrown food during periods of rationing and scarcity. The campaign encouraged citizens to cultivate their own vegetables, making self-sufficiency a patriotic act. This poster served as a motivational tool in public spaces, reminding communities that every garden plot contributed to the national effort.
Today, it stands as both a historical document and a symbol of collective optimism, resonating with those who appreciate the legacy of vintage advertising posters and the spirit of resourcefulness that defined the era.
Style & Characteristics
The poster features a bold arrangement of vegetables—carrots, cabbages, leeks, and more—set against a clean, light background. The composition is anchored by large, easy-to-read lettering, ensuring the message is instantly clear. Forms are simplified and graphic, with crisp outlines and a flat, poster-like quality that is characteristic of mid-century design.
Vibrant greens, yellows, oranges, and reds dominate the palette, evoking a sense of abundance and energy. The overall mood is cheerful and communal, making this a striking vintage print for kitchens or gallery walls, especially when paired with other botanical prints.
In Interior Design
This piece is especially suited for kitchen walls, dining areas, or breakfast nooks, where its theme of homegrown produce feels most at home. Its lively colors complement natural wood, white tile, and muted green tones, creating a welcoming and fresh atmosphere.
For a cohesive look, pair it with other food-themed artwork or vintage typography, and consider a simple frame to enhance its graphic appeal. It’s an ideal choice for gardeners, cooks, and admirers of classic wartime design, and fits seamlessly within our kitchen wall art collection.