About the Artist
Lewitt-Him was the celebrated design partnership of Jan Le Witt and George Him, active in Britain from the 1930s onward. Their innovative approach helped shape British graphic design, blending European modernism with a playful sensibility that made visual communication both accessible and memorable.
They became known for their posters, book covers, and exhibition graphics, often using humor and bold imagery to capture attention. Their work reflects a period when commercial art was evolving rapidly, and designers sought to engage the public with fresh, imaginative concepts.
The Artwork
Created in 1933, The Vegetabull emerged at a time when advertising was embracing cleverness and visual wit to stand out in urban environments. This poster reflects the era’s fascination with healthy living and abundance, using a whimsical pun to connect food culture with everyday life.
The Vegetabull is more than a playful image—it’s a commentary on the optimism of the time, when modern advertising aimed to make ordinary goods feel novel and appealing. It fits naturally among other vintage advertising posters that used creativity to transform commercial messages.
Style & Characteristics
The poster features a bull ingeniously constructed from stylized vegetable forms, with each part of the animal’s body represented by a different produce shape. The design uses bold, simplified contours and strong, clear lettering to ensure the image is striking from a distance.
The color palette includes vibrant reds, greens, yellows, and earthy browns, with subtle cool accents for contrast. The overall effect is lively and humorous, making the composition both eye-catching and endearing. Its playful motif pairs well with animal themed wall art and appeals to fans of classic poster design.
In Interior Design
This poster adds a cheerful touch to kitchens, dining areas, or breakfast nooks, where its food motif feels especially fitting. It can also enliven creative studios or family spaces as a vintage print that balances wit with graphic clarity.
For a harmonious look, pair it with natural woods, white tile, or cabinetry in sage, terracotta, or buttery tones to echo the artwork’s palette. Combine it with kitchen wall art and minimalist frames for a cohesive, mid-century or Bauhaus-inspired interior.
